In conversations over the past year or so I have noticed a trend – where many companies have walked away from successful marketing activities stating their intention to do it in house. Now with a year or so to look back on I see that to varying degrees they have done very little in-house or [...]
industrial marketing
Just to refresh for the sake of anybody considering their way forward I offer a personal view of the role of PR in B2B sales/marketing PR is an integral support for the sales team PR/media activities reach potential new customers without the need for cold calling They free salespeople from low-value calls, which are in [...]
What can PR and the tech media do that Google can’t? Well, that is a very good question with some interesting answers: Between us, we can provide a constant stream of valuable information Create multiple points of contact over an extended time period Provide a huge background of archived information which builds up over many [...]
Within the industrial manufacturing arena “Marketing” seems to be in a period of once again being poorly understood and undervalued, this is a fashion that cycles around every few years. It seems to be considered that everything has changed with the Internet. It has not – the basics and the principles have stayed the same [...]
I have been reading a bit about how the last two years have been marked by change in the industrial/B2B/SME marketplace and how our websites should help potential customers through their research and selection process with perhaps a zoom call occasionally with a salesperson to iron out any problems. Really? Hasn’t it always been the [...]
Once again we hear that industrial commodities are in short supply and pricing has gone up for any one of many reasons – this is a cycle we have seen before of course and will settle out in time. Do you remember the year that the Chinese bought up all the scrap steel on the [...]
“The Deficit Myth” by Stephanie Kelton – a clear read which explains Modern Monetary Theory and how our governments could do a load of things differently. Fascinating and inspiring – well worth a read. and interesting that (some) economists are working with a different and very positive perspective.
It seems to me that industrial marketing is like talking to an interested audience in a small room – it is not necessary to raise your voice too much to have a big effect. Trade and tech media are very helpful in this as they specifically focus on the very engineers, specifiers, and buyers who [...]
One of the things that drew me to marketing originally was the element of planning – and the present situation is a great example. The media are all looking ahead planning what they can do over the next year and that is what we are also recommending to clients. Marketing is always a matter of [...]
Multi-channel marketing has been a feature of promotional work for a very long time but it is true to say that its character has changed with the growth of the internet. This was pointed out recently by Chris Rand on his daily blog where he suggests that more people are now involved in decision making [...]
