industrial marketing

As we move into economic recovery let’s remember that business is personal even in lockdown. So let’s not forget how to convey important product knowledge to potential customers, and remember that industrial marketing is different from the one size fits all internet theories derived from B2C techniques developed in the US, to sell non-technical products [...]

I see around the net that recruitment has taken a welcome upturn and it reminds me that the UK is a fount of creativity in STEM subjects which deserves nurturing by the older more experienced people in industry. Unfortunately, each time we have a recession industry loses its older more experienced people, who are the [...]

The relationship of SMEs with Trade & Tech media can be a bit awkward but with a little effort can be immensely rewarding on both sides. Just like any other relationship it needs a connection based on equal trust. In a PR sense this involves playing our part by regularly providing interesting/valuable material in a [...]

I am interested that the Green Agenda is getting more attention now – as the inheritors of the first industrial revolution wouldn’t it be great if UK manufacturing could help save the planet while regenerating itself. There are so many opportunities in renewable energy, renewable materials, product repair and recycling, waste recycling, and so on. [...]

I have been reminded in a number of conversations recently that our manufacturing industries are engineer led – unlike much of the internet and social media we are involved in talking to people who are very focused, jargon savvy and highly educated/intelligent. This means that we are able to quickly convey valuable information – things [...]

I am delighted to see that there is a lot of talk about re-investment in our industry – capital allowances and special loans and so on being made available. So I believe now is a good time to support by ramping up marketing activities. We all know that there is a lag in the system [...]

I wonder what magazines you read – and what your relationship is with the press? From 40 years personal experience I have seen just how innovative and proactive our media scene is in the UK. We have probably the best B2B media in the world so let’s consider how we can all work together to [...]

We believe that good execution of Industrial Marketing involves a process that offers manufacturers of components, assemblies and equipment a lifeline in times of survival and an opportunity in times of growth, by ensuring that client company products and services are continuously presented to potential customers and to existing ones. This involves the presentation of [...]

For SMEs considering what to do in economic recovery I would suggest that we can see that for the past decade or more traditional media have offered an important route to the internet. This has been both independently and via search engines such as Google, greatly enhancing the online presence of companies far beyond the [...]