industrial marketing

I have heard concerns about marketing voiced as “I know I need to do something but I don’t know what” and then “we tried it ten years ago but the guy didn’t do anything” or again “we did an advert a few years ago but it didn’t work” – ignoring for the moment the huge [...]

Industrial marketing is different from retail, white goods, etc which is why we differentiate it as “B2B” (business to business) and we understand that it requires a completely different mindset, experience base and skill set. Industrial PR is not magic, it is a capability or skill like any other supply that depends on ability and [...]

I am drawn to consider the way that Google operates and how that affects manufacturing SMEs in our promotion where we have a relatively small audience of a special type. We are in the main addressing engineers, designers, buyers in a technical arena and of course it is important to bear this in mind. So [...]

Ah, the budget – do budgets ever make any real difference? At the end of the day, it is always up to industry to pull ourselves out of the economic problems – generally created elsewhere. Noses to the grindstone, backs to the wheel etc. etc. we fall back on tried and tested, value for money [...]

I have noticed that SMEs can often have a problem with self-promotion, sometimes voiced as “I know we need to do something, but I don’t know what?” otherwise as “but what would we talk about?” Let me reassure non-marketing people that there are lots of things to do and there is always a lot to [...]

At times like these – with sales teams working from home so much – this is when it is so important to support them with pro-active marketing, including PR and Social Media. A good marketing program based around all the available promotional channels will save them so much time and help them to be much [...]

“When the going gets tough – the tough get going” Furlough has been an essential lifesaver to many companies and put off redundancy for many individuals – essentially by paying people not to work. This has the effect of putting even more stress on the people left working as we all bend our best efforts [...]

If you were a shopkeeper – according to Napoleon we are all shopkeepers this side of Brexit – then you would at least have a sign on your shop and possibly if you are adventurous then one on the pavement as well. In fact the more signs the better – so now we want to [...]

In difficult times whom do you trust? – and that is the point – when things get difficult we look to work with people we trust. Trust means we can all get things done more effectively and more efficiently. This may not be a comfortable option for everyone but it is very well worth learning [...]