I was interested to see recently that the number of notified redundancies is well down – and I have also seen that recruitment is well up. What a turnaround – so what can SMEs do to support this recovery in our manufacturing industries? Maybe it is time to look at marketing again? Contact us to [...]
industrial marketing
I am so impressed with our industry – so many innovative and resilient companies are working together to survive and recover from the double whammy of pandemic and Brexit. Now is surely the time to instigate a marketing plan – and of course, both PR and Social Media will help SMEs ride the wave. Contact [...]
After some thirty years in the business I am aware that PR for industrial companies is a topic that engenders very mixed reactions. It is probably the most misunderstood and, dare I say, mistrusted area of marketing – and yet there are companies out there with very long term and mutually successful PR relationships, covering [...]
Are you making the most of all directory opportunities at your disposal? We pose the question because of the key role directory entries can play in helping your customers find you – and vice versa. Thanks to the internet, directories have become vibrant, ever-evolving documents which provide a wealth of invaluable links. Here’s how to [...]
Are you making the most of all directory opportunities at your disposal? We pose the question because in this blog post we underline the key role directory entries can play in helping your customers find you – and vice versa. Thanks to the internet, directories have become vibrant, ever-evolving documents which provide a wealth of [...]
Websites have moved on so much in recent years, so it’s likely you’ll have upgraded or relaunched at least once. If not, you’re probably considering doing so. The process is no easy task and it will represent an investment of thousands of pounds financially, and it will cost a fair amount of emotional and physical energy. [...]
Product images are a valuable commodity and can even be described as the extra member of your sales/marketing team. You’ll have heard the expression ‘don’t tell me, show me’, which supports the view that a visual aid or demonstration has a greater impact on an audience than mere words. This is backed up by a [...]
Have you ever laid down and let people walk all over you? Course not. You’re a planner, a prepper, and when you face challenges you’re a scrambler, a person who keeps going and somehow finds that by striving to meet challenges head-on there’s always a new opportunity presenting itself. That’s the secret of successful Press [...]
It seems reasonable to consider that the first responsibility of a marketing executive is to understand the market in which they operate. One area that is easily overlooked is terminology – what do people call your product? This is especially important if for example you have a non-UK head office who insists on a global [...]
From qualitative research across our client base we estimate that 23% of free web coverage is corporate website, 22% is corporate blog and 55% is from third party sites – online journals, online directories – which get picked up by search engines. This includes some photos and some videos but does not include: – Video [...]
