It used to be difficult and expensive to arrange to be in front of potential customers when they needed you. It involved lots of leg work and telephone time making regular sales calls, advertising in monthly magazines, going to lots of exhibitions and so on, just on the off-chance that a customer’s interest would coincide [...]
industrial marketing
Welcome to a series of 3 posts on the importance of how a company does things. Like our interactions with other individuals we find there are companies we like to deal with and others we don’t. This is simply a matter of treating people decently – as you would wish to be treated yourself. An area [...]
From time to time I see in the SEO related newsletters and am told by individuals that the best web traffic and web presence information is provided by Google Analytics and further that an in-depth understanding of the black box algorithm they use is vital to marketing on the web. These same people sometimes go [...]
I may be getting a bit New Age here, but stay with me. In the same way that a human being is defined by such things as DNA and experience, surely a company is defined by the personalities of the people involved, their structure/relationships and experiences with customers, suppliers, consultants etc. So company development in [...]
Perhaps sales people are drawn to social networking – but I believe engineers are more interested in solving problems. I have been interested in the application of social media to the industrial arena and my (very subjective) observations have led me to the following thoughts about the engagement of engineers (or lack of it) in [...]
I put this Whitepaper together from thoughts, gathered over 30 years in marketing, about the validity of the concept that having a “competitive account” debars an agency from new business. Derived from personal observation and experience, Ian argues that this is based on illusion and there is much to be gained from working with a specialist marketing [...]
Striving for perfection is a good thing but frequently over-rated – especially on limited resources and against a tight deadline when micro management in marketing is not appropriate. This is not a life critical area, nor is it Formula 1 racing – it is an introductory chat about a possibility – and while it is [...]
Teamwork and being a team player is a concept much used in business of all types and it seems to me that this applies especially to supplier agencies in the service industries such as marketing. Some teams operate with strong directive leadership and firmly marked boundaries, others with quite considerable overlap in the way people [...]
What opportunities exist for UK manufacturing at this time? Well we have discussed reshoring of production which is certainly one opportunity – but the UK has long been a centre of design and development which is where another opportunity presents. The world of product 3D printing – additive manufacturing – creates a situation where products [...]
In the past 30 years marketing for industrial companies has changed out of all recognition – there are now so many more opportunities for a small to medium sized company to promote themselves than ever before and at low cost – so that now there is no reason not to successfully promote a company of any size [...]
