As we all pull together out of yet another major economic downturn it is worth considering the vital aspect of teamwork and the role of respect in that process.
We all have different perspectives which may conflict but need to be respected. For example, the sales team is generally focused on getting orders today – marketing on getting orders tomorrow, or next month, even next year. Because the time frames are variable it is important to respect that difference.
It is all very well me and others talking about a massive recovery, but how can industrial SME’s afford to market themselves after a year of economic downturn? Well, after more than a few years in the business may I suggest that PR with Social Media will be the lowest cost and most cost-effective promotion available.
Start there and see how it goes – your advertising and exhibition budgets can follow and build on your media presence. The combination will build a flexible, dynamic program that allows you to recover and promote as the recovery progresses.
Such a program is not only very cost-effective but also enables you to support the people who support you with true long-term benefits all round.
As we move into the much-predicted recovery from last year’s economic downturn with growth of 6 to 7% envisaged for this year – the UK needs a strong media in support of its manufacturing industries.
And of course, it is vital that those industries support the media in their job of channelling valuable information from the companies who have solutions to the engineers who need them, in design, production, and installation roles.
Advertising and PR/free content are part of a two-way street – if we work together then we all get where we are going a whole lot quicker. Now is the time to work with an experienced marketing team who have been through this situation before and helped clients to come through stronger.
If the forecasts are right and the half-full glass is about to get full again very quickly, then SMEs need to be sure they have all their marketing tools in place to take advantage of the recovery. If you want sales results in six months then we need to start your marketing now.
There is much debate about whether the UK economy is set to grow amazingly this year from a combination of Covid and Brexit – or completely tank from a combination of Covid and Brexit. Which sets me thinking that the marketing environment will also be very lively – so isn’t it time to plan how best to work with probably the most active trade and tech media in the world?
Industrial PR is a great start – Social Media is a strong second.
Interesting to hear Joe Biden talking recently about the job creation possibilities of a green agenda and of making medical care more widely available. It used to be said that what America does today we will do tomorrow – so let’s hope the government can get on board with this program for job creation in UK manufacturing industry where we promote with industrial PR.
Every now and then we all need to take a good look at ourselves and I guess this is one of those times – we all need to reinvent ourselves to cope with the turmoil of the world today. Reinventing a business is a complex cooperative thing to do and I imagine that for most of us the process is already well advanced – if not, then now is an excellent time to begin.
So how are you getting on with re-invention and do you need help? – after all, that is what we do – here!
For any industrial company out there who does not have a marketing plan including PR – may I suggest you regard it like any other investment – and now is exactly the right time. Taken over the long term of economic cycles a PR profile represents capital to rely on for support in difficult times – in times of growth it represents investment paying off by enabling faster recovery, faster growth and slower downturns into the next recession. It lengthens the positive times and shortens the negative ones.
May I put in a word for physical and mental health in the workplace – and yes that does mean everybody working from home as well as the returnees among us.
I have been teaching Tai Chi for many years and a while ago I put together some light Tai Chi inspired exercise videos, it is all free and there is no registration so check out here
The Green agenda interests me – there seems to be lots of opportunities for tech products in renewable energy and to address environmental issues – from reducing waste production to clearing it up. Dealing with carbon emissions to clearing plastic of all sorts are just two whole industries that come to mind.
Once environmentally friendly alternatives are available we will be delighted to promote them!
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