In all the years I have been working in industrial marketing the most difficult PR stories to source have always been good application pieces – and yet they have always been the most sought after by editors. The same is true today – indeed I remember one company who gave a bounty to their sales team for such application stories.
Try taking a look through your accounts list and ask the question “what do they do with our widgets?” and remember it just has to be something that other engineers would be interested to read about.
Contact us to discuss what application stories you have
