It is all very well me and others talking about a massive recovery, but how can industrial SME’s afford to market themselves after a year of economic downturn? Well, after more than a few years in the business may I suggest that PR with Social Media will be the lowest cost and most cost-effective promotion available.
Start there and see how it goes – your advertising and exhibition budgets can follow and build on your media presence. The combination will build a flexible, dynamic program that allows you to recover and promote as the recovery progresses.
Such a program is not only very cost-effective but also enables you to support the people who support you with true long-term benefits all round.
