Videos in the industrial marketplace are becoming more useful for promotional purposes and cheaper – so we believe that there is a big gap waiting to be filled with video content and the time is right for industrial SMEs to address this space in their marketing mix.
It has been reported that in the industrial B2B marketplace videos are the most actively sought but the least actively posted of all material on the internet – this gap alone presents a massive opportunity. We have also observed that industrial videos are becoming much more common and that they draw large audiences. For example one may easily get 500 to 1000 views per year for such a video – could you ever imagine getting that many people to watch a video or engage with a sales person on an exhibition stand? And yet on the net it is free!
So clearly industrial videos are becoming more popular on the internet – plus they are cheap – you can create one yourself or get a marketing company to do it for you at very reasonable cost – just so long as you bear in mind that it does not need to be a cinematic master work. The internet is very accommodating of picture quality and you can present well with a domestic camera – even a super compact with video capability is often perfectly adequate.
What is stopping you? Call us now to see how video can fit your marketing mix.
