Recovery and growth are in the air again, with estimates being ever more optimistic, so now is the time to plan a marketing program – unlike a one-time bulk investment in a machine where it starts producing quickly after set up – a marketing program always takes time to initiate and time to nurture. So if you want results now then start six months ago.

Don’t know where to start? – obviously, contact me at The Industrial Marketing Agency or ask your favourite friendly trade/tech editor for advice.