“When the going gets tough – the tough get going”

Furlough has been an essential lifesaver to many companies and put off redundancy for many individuals – essentially by paying people not to work. This has the effect of putting even more stress on the people left working as we all bend our best efforts to survival and recovery of our companies, our industries and our country.

It may be this is a policy that works for some areas of society but for industries, like manufacturing, based on competitively seeking new business and to service existing customers to the max it is topsy-turvey.

I guess we just need to work smarter – one way to do that of course is to leverage expertise through publicity with a simple PR and content marketing strategy. Contact us to discuss.