Online
- Online journals – editorial – written material with photo and video clips:
– product information – application stories – feature articles – methodology pieces
– white papers - Online directories – free entries of company profiles editorial where possible
- Portals – sites that combine the functions of journals and directories together with searchability offering a major entry point to an industry.
- Corporate Blogs
- Social Media – Twitter, Facebook, LinkedIn, YouTube etc.
- Online advertising – paid for but often linked in to editorial ,e.g. use of keywords and placement of banners adjacent to editorial material
- Active link building
- Elements of Search Engine Optimisation – SEO
Printed Media
- Product Information
- Application Stories
- Feature Articles
- Methodology pieces
- White papers
The Virtuous PR Cycle
- Research possible stories, products, applications
- Client brief on story selected
- Research and writing
- Approval process
- Sourcing of illustration
- Generation of media list
- Distribution of material
- Publication of material
- Reader attention
- Interest in story
- Web traffic
- Enquiries
- Sales
